表达给客户写贺信的商务英语

商务英语 一、 Draft a proposal report according to the following information: 1 此报告就是否购买凯乐格公司(Kellogg Company)Kellogg Company))股票提出个人建议供 有关人员进行投资决策时参考; 2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司， 现在在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好; 3 该公司现拥有 42%的市场份额，并仍在通过广告攻势扩大市场份额; 4 尽管公司仍以谷类食物为主，但正谨慎地实施着产品多样化的计划， 包括冷冻食品; 5 2003 年公司的销售额增长了约 16%，达 45 亿美元，而上一年则为 37.8 亿美元，这已是连续 36 年的销售增长。利润增长了约 14%，达到 3.48 亿美元，而前一年为 2.89 亿美元; 6 由此可见，公司的财政状况是非常好的，销售额和利润均多年连续增 长;购买该公司的股票将是十分明智的投资决策。 REFERENCE REPORT To: Related Investors From: Date: 6 March 2004 Introduction Kellogg Company), a multinational company) and a national leader in the ready)-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide y)ou with financial data necessary) to make y)our investment decisions and to offer my) recommendations. Findings Kellogg Company) commands 42% of the ready)-to-eat cereal market. It is attempting to expand its market share by) using advertising campaigns. Although its sales strategy) still puts cereal first, Kellogg is responding to the challenges to its traditional business by) undertaking a cautious diversification program involving the technology) of frozen foods. In 2003, sales went up by) 16% to $4.5 billion compared with $3.78 billion the previous y)ear. This is the thirty)-sixth consecutive y)ear that sales have increased. Earnings rose by) 14% to $348 million compared with $2.89 million the previous y)ear. Conclusions and Recommendations The company)’s financial position is clearly) very) strong. It has experienced a steady) growth in both sales and earnings. It is my) opinion, therefore, that buy)ing Kellogg Company)’s stock would be a very) wise investment.